Outdoor Advertising is an important communications medium in an increasingly mobile society. Businesses communicate with customers. Candidates reach voters. Police track criminals. Charities advance the greater public good. Modest dips or rises in total vehicle miles traveled across America will continue - up or down - depending on the season or other market conditions. In these difficult economic times, some national media are in decline because the audiences they reach are eroding. But, outdoor advertising remains a growth medium because it reaches mobile mass or targeted audiences day and night.

By far, people spend more time in the out of home space compared to the in home space. When they are outside the home they are consuming, mobile, and part of the outdoor advertising audience.

In today's consumer environment, message overload has made it difficult for brands to cut through the clutter and get noticed. Fragmentation has changed the way consumers perceive media. Over the past 30 years, the number of television channels per household has increased dramatically while magazine and radio options have skyrocketed.

Outdoor is an efficient media buy compared to other traditional media. In contrast, television and radio rates continue to climb as audience share erodes. Outdoor advertising is there 24/7 and reaches highly mobile American consumers with effective advertising messages. The current economic downturn and resulting change in consumer behavior will have a negligible effect on the reach and frequency of outdoor advertising messages. In fact, during an economy in recession, outdoor advertising, with its high cost effectiveness, may be the best option for companies looking to increase brand awareness and maintain their competitive advantage during tough economic times.

In the markets Koala Outdoor provides coverage in, advertising choices are typically limited to the local radio and newspaper. When compared to billboard advertising keep these facts in mind:

• Radio is extremely fragmented today and in the typical smaller market many radio listeners tune in to stations in nearby larger markets who's advertising rates and wasted coverage aren't practical. In addition, many people are now listening to Satellite Radio, IPods, DVDs… or, with so many choices they change the channel the minute the radio spots begin playing.
• Newspapers are suffering from a declining circulation as more and more people turn to the internet and other options for news and information. Younger people rarely if ever look at a newspaper. And again, not everyone reads the small, often weekly community newspaper. For such a small audience, ad rates are high.
• Outdoor Advertising is truly the last Mass Medium that can reach everyone regardless of which Radio Station they listen to or Newspaper they read. If they are mobile…we can reach them. And we do so at a lower cost!