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Our expert staff will be happy to sit down with you to help plan your outdoor advertising campaign. They will be able to provide you with information on pricing, location, and options. Many times the best strategy is to combine several of our outdoor advertising products to get your product or service the most advantageous exposure at the best value available.

When it comes to advertising impact and value, outdoor has always been a best buy. With unbelievably low CPM’s and CPP’s the speed with which outdoor can build and maintain awareness is unequalled. Outdoor’s unique ability to be “always on” is relentless in its effectiveness as part of mass-media saturation or a highly targeted effort to achieve pinpoint accuracy at point-of-sale and point-of-awareness opportunities.

Outdoor’s unsurpassed reach and frequency multiplied by its targeting ability (income, ethnicity, trading areas) is a golden formula of success.As a medium, outdoor advertising allows direct contact with your most valuable customers, providing high recognition of all aspects of your business. With Koala Outdoor as your partner in leveraging the strength and potency of outdoor advertising, you’ll meet your goals with a minimum of waste and a maximum of success. Contact us to see why we are the best buy for your budget, great or small.

Outdoor Math and Audience Measurement

Determining cost per thousand (CPM) or cost per point (CPP)

Cost per thousand (CPM) and cost per rating point (CPP) are comparisons commonly used by advertising planners to analyze a multi-media plan or buy. These are methods by which the costs of various media can be directly compared.

CPM simply means the average cost of 1,000 potential impressions. When compared with other media, the CPM for outdoor advertising is exceptionally low. Likewise, CPP means cost per ration point, or the cost of reaching circulation equal to 1% of the market's population.

To calculate CPM, multiply the average Daily Effective Circulation of a panel (DEC) by the showing period, normally 30 days. Then divide that quotient by 1000 to arrive at the "number of thousands." Finally, divide your cost per panel by this number of thousands.

For example, if

Average DEC = 25,000

Cost per Panel = $455.00

15,000 x 30 = 450,000/1000 = 450M

$550/450M = $1.22 (CPM)

To arrive at CPP, determine the circulation equivalent of one rating point (ie 1% of the population), then divide the monthly circulation per panel by that number to determine the number of rating points delivered by one panel per month. Finally, divide the per panel rate by the resulting number of points to determine CPP.

For example, if

Population = 1,000,000

One Point = 10,000

Average DEC = 15,000

Cost per Panel = $550.00

15,000 x 30 = 450,000/10,000 = 45 Rating Points

$550/45RP = $12.22 (CPP)

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	Services Our expert staff will be happy to sit down with you to help plan your outdoor advertising campaign. They will be able to provide you with information on pricing, location, and options. Many times the best strategy is to combine several of our outdoor advertising products to get your product or service the most advantageous exposure at the best value available. When it comes to advertising impact and value, outdoor has always been a best buy. With unbelievably low CPM’s and CPP’s the speed with which outdoor can build and maintain awareness is unequalled. Outdoor’s unique ability to be “always on” is relentless in its effectiveness as part of mass-media saturation or a highly targeted effort to achieve pinpoint accuracy at point-of-sale and point-of-awareness opportunities. Outdoor’s unsurpassed reach and frequency multiplied by its targeting ability (income, ethnicity, trading areas) is a golden formula of success.As a medium, outdoor advertising allows direct contact with your most valuable customers, providing high recognition of all aspects of your business. With Koala Outdoor as your partner in leveraging the strength and potency of outdoor advertising, you’ll meet your goals with a minimum of waste and a maximum of success. Contact us to see why we are the best buy for your budget, great or small. Outdoor Math and Audience Measurement Determining cost per thousand (CPM) or cost per point (CPP) Cost per thousand (CPM) and cost per rating point (CPP) are comparisons commonly used by advertising planners to analyze a multi-media plan or buy. These are methods by which the costs of various media can be directly compared. CPM simply means the average cost of 1,000 potential impressions. When compared with other media, the CPM for outdoor advertising is exceptionally low. Likewise, CPP means cost per ration point, or the cost of reaching circulation equal to 1% of the market's population. To calculate CPM, multiply the average Daily Effective Circulation of a panel (DEC) by the showing period, normally 30 days. Then divide that quotient by 1000 to arrive at the "number of thousands." Finally, divide your cost per panel by this number of thousands. For example, if Average DEC = 25,000 Cost per Panel = $455.00 15,000 x 30 = 450,000/1000 = 450M $550/450M = $1.22 (CPM) To arrive at CPP, determine the circulation equivalent of one rating point (ie 1% of the population), then divide the monthly circulation per panel by that number to determine the number of rating points delivered by one panel per month. Finally, divide the per panel rate by the resulting number of points to determine CPP. For example, if Population = 1,000,000 One Point = 10,000 Average DEC = 15,000 Cost per Panel = $550.00 15,000 x 30 = 450,000/10,000 = 45 Rating Points $550/45RP = $12.22 (CPP)

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