The Federal Highway Transportation Administration estimates that drivers of personal vehicles see an average of 750,000 visual impressions per month. According to a National Public Transportation Survey, traffic has reached record numbers nationally, with the tally of cars up 200% since 1970.

"While most media fights commercial avoidance, outdoor can't be TiVo’d or tuned out. It’s every¬where consumers travel. As technology advances and more agency creative teams apply their talent, the campaigns can follow consumers ever more closely."

"Outdoor reaches beyond the front doors of Ameri¬can homes and provides a constant reminder that a brand is a good choice when consumers are most receptive to advertising messages. ... With so many execution and placement options, and the major advantage of "no commercials" in this age old ad-avoidance, its no wonder a rapidly growing number of brands are turning to the great outdoors to communicate their story."

"While other media battle for a bit of the time-pressed consumer's day, outdoor messages intercept them repeatedly throughout the course of their daily routines. Messages on billboards, buses, shopping carts and other vehicles connect with consumers while they're on the move, offering targeted reach, frequency and continuity.

Quoted from an article on OAAA (Outdoor Advertising Association of America)

How much does billboard advertising cost? Are the costs of billboard advertising worth the money? Using billboards to advertise your products and services might be a smart move, and billboard prices might be less than you think.

Billboard advertising can be an effective and cost-efficient way for entrepreneurs to spread the word about their products and services. The Outdoor Advertising Association of America estimates that U.S. businesses spent more than $5.5 billion on outdoor advertising in 2003 and is anticipating a healthy increase in 2004. No matter how you slice it, billboard advertising is on the rise in America.

There are a number of reasons for the recent surge in billboard advertising , not the least of which is cost efficiency. Compared to other forms of advertising, billboards are a relatively inexpensive way to get your point across to the general public. Consider this: A newspaper ad is only good for a day and a television commercial only lasts about thirty seconds. But a billboard ad is working for you twenty-four hours a day, seven days a week. The cost of billboard advertising ranges from about $700 to $2,500 a month. At that rate, ten billboards could run as much as $25,000 per month. That sounds like a lot of money, until you realize that a full-page ad running for one day in a major newspaper costs about the same.

Advances in technology have also contributed to billboard advertising’s cost efficiency. In the past, billboards had to be hand-painted – a time-consuming and costly venture. But with today’s computer technology, billboards are designed on a computer screen, printed to vinyl or poster paper, and glued to the billboard structure. The result: Higher quality ads in less time for less money.