Located on key highways, intersections and choke points to all major cities, billboard advertisements offer you unparalleled outdoor coverage. Billboard ads serve to continually impact our increasingly mobile population - and with adjacencies to major shopping areas, billboard signs are the perfect point-of-purchase media. Month-long presence and tremendous visibility to vehicular traffic allows billboard advertisements to reach commuters on the go and influences purchasing decisions at just the right time. Offering one of the largest formats for creative advertising, billboards possess the high impact canvas needed to make a major splash in your market.

Outdoor advertising has many strategic uses, but it can be confusing determining what feature confers what benefit. The chart below shows how the benefits and features match up.

Feature		Benefit
Delivers a lower cost per thousand and a lower cost per rating point compared to other local media		More exposure for the ad dollars being invested
Feature		Benefit
Localizes messages to geographic or demographic targets		Saves money by minimizing the wasted exposures that reach non-prospects
Feature		Benefit
Delivers messages in an uncluttered environment with dynamic colors using photographic representations		Messages will be seen by consumers so brands will stand out from competitors
Feature		Benefit
Offers advertisers a variety of different media products, schedule durations and weights fitting in almost any ad budget		A customized media plan that fits budget objectives, seeing results quicker
Feature		Benefit
Delivers repeated exposures of your message to today's highly mobile consumer		Ad dollars have more impact because consumers will retain a brand name and message over the competition
Feature		Benefit
Will supplement and/or complement the strategic objectives of virtually any mixed media campaign		With outdoor in an advertising mix, marketing and media objectives will be achieved more effectively and efficiently
Feature		Benefit
Delivers messages constantly - 24 hours a day		Between other media inserts, the advertiser won't miss any opportunities to sell to prospects or for those prospects to buy
Feature		Benefit
Delivers messages to today's highly mobile consumers who are driving more miles and spending more time in their cars than ever before		An outdoor selling message in a media mix will improve a campaign's ability to reach all prospects effectively
Feature		Benefit
Delivers exposure opportunities of messages to a high percentage of your target audience		Ad dollars create more opportunities for more prospects to buy products or services
Feature		Benefit
Delivers a timely message, convenient to the point of sale, which is targeted to active consumers who are prepared to buy		Messages will increase consumer traffic and facilitate impulse-buying of featured products or service
Feature		Benefit
Creates consumer awareness of a brand quickly by achieving the majority of a campaign's reach potential in the first week		Achieve more immediate returns on advertising and inventory investments
Feature		Benefit
Delivers to a mass audience, while also reaching all ethnic, income and demographic groups within the coverage area of a particular market		Opportunities to sell products or services to all prospects is not limited as it is with other media
Feature		Benefit
Timely and effective implementation of an outdoor campaign, as well as superior sale support		Save administrative time and money while receiving maximum benefits from a professionally created and executed outdoor campaign